Collaborating with global teams to deliver effective communication and strategy, translating complexity into tangible forms.
Brand & Identity, Web Development, Product UX/UI, Design Research, Content Creation
Currently at And—Now
Brand & Identity, Web Development, Product UX/UI, Design Research, Content Creation
Currently at And—Now
Drove iteration of Telofarm’s brand identity, visual language and
messaging to expand the company’s online presence. The agtech startup is a leader in remote
sensing technology.
A series of co-design workshops helped grow cohesive internal
narratives which, along with market research, served as a conceptual base for the project.
The design of intuitive user flows combined with creation of informative
content served to engage new and existing global clients.
Design of client facing data monitoring software to deliver unique
insights
to growers.
Involvement in each stage of the project from user research and stakeholder workshops to
wire framing, prototyping and front end development. Focus on clear information hierarchies
to
present complex data concisely on both mobile and desktop.
Marketing collateral to present Telofarm’s messaging concisely to
clients
through print
and digital channels.
Ensuring editorial consistency and clear communication of value delivered
to growers across crop industries. Materials included video testimonials, product
photography,
installation guides, pitch decks and product catalogs.
Telofarm’s experimental indoor farming operation produces 14 brix rated cherry tomatoes using sap flow data to control irrigation. Design of brand identity, messaging, content and product packaging.
Identity refresh for a leading Korean financial services company, NICE지키미. The company wanted to shed its image as a legacy brand and appeal to a younger audience. The logotype is designed to reflect values of dynamism and potential whilst maintaining a sense of reliability and trust.
Dark Matter Labs work with municipalities to design complex urban systems. As
part of
the Bloomberg Mayors challenge in Daegu I worked on the early stages of a
digital
platform
enabling
citizens to co-create cultural events and civic infrastructure. The process
included
collaborative concept development, participation in stakeholder workshops and
design of
communication tools and research prototypes.
permissioning.city
How can architecture reflect the organic qualities of urban space? Built on a forest of scaffolding poles, the installation used sensors to measure sap flow rate of plants and convert it into an ambient soundscape, melding natural environmental processes into a sensory experience. Located in the busy urban plaza of Sewoon Sanga, the plants were suspended in an aeroponic growing system which showered passers-by in a cooling mist.
Between the Cracks was the second iteration of Pojang Nongbang, an art
business
approaching
the
design of urban space from perspectives of art, ecology, technology and
community
building.
It
proposed a planet-centric approach to urban infrastructure, with
biodiversity as a core
metric
for reimagining urban relationships. Presented as a series of speculative
installations,
3D
renders, system maps and essays. The work was informed by conversations with
urban
developers
and ecological entrepreneurs.
pojangnongbang.net
Interactive storytelling based on an investigation into the urban metabolism of Haebangchon (Seoul) post Covid-19. The project research explored intersections between urban regeneration, plastic waste and community organisation. Through an adventure game narrative visitors embodied animate pieces of plastic attempting to manage the excessive production of single use plastic whilst keeping the population of people safely fed and sheltered. Participants controlled their character via a custom built dance mat.
A platform for artists to exchange excess materials and keep throwaway exhibtion furnishings
out
of landfill through reuse. Users complete an online form, the contents are then shared to
social
media for the community to view and arrange collection. Post your piece at the web address
below.
Piece
Sensori was an experimental instrument for counting and converting environmental data into sound. Six Sense Maker totems gather vibrations, air quality, touch, colours, sound and RFID tags, whilst a central controller allowed visitors to manipulate the data into an ever evolving soundscape.
An art business proposing to revitalise neglected or mismanaged public space. Based on research into how small pockets of urban land in Seoul are used, we proposed a range of multifunctional growing sculptures to replace the bureaucorporate public art and empty voids which exist across the city.
Workshop tools designed to facilitate sustainable cleaning brand Method in realigning their mission to respond to complex 21st century challenges.
An installation to temporarily reinvigorate a disused public bathhouse in Angye-myeon. By interpreting and combining local perspectives, 놀자우나 was a space where potential futures for the town could be explored through interaction. Visitors experienced a soundscape and installation designed using found materials from the local area alongside content from interviews with residents.
A multimedia platform aiming to connect the dispersed members of global supply chains. The
first series focused on coffee producers, processors and consumers from Kenya to the
Netherlands, with special episodes looking into other resources such as second hand clothes,
chocolate and flowers.
Podcast
An opera depicting flex workers' struggle for representation in an age of deregulated employment. Informed by both work in the platform economy and participation in trade union organising.
Live infographics to communicate the immense efforts of professional cyclists. Working with an international team of data analysts, producers and editors to bring the most important stories alive for a growing community of cycling fans.
Digital content production for UEFA’s Champions and Europa League social media channels. Live data visualisation on match nights, responding to specific events as they unfolded. Retouching 3D scans of the Champions League final teams for social media and TV content.
Art direction for NANOcam’s super adaptable audiovisual kits. The photography emphasises their ability to fit into virtually any production environment regardless of size and shape, from the cockpit of a Formula 1 car to a scuba diver’s helmet.
Radio platform co-founded at Ravensbourne. The portable studio acted as a mobile village hall for the SE10 community, gluing together its digital offshoots in physical space.
MA Design of Experiences
Sandberg
Institute Amsterdam [NL]
BA (1st Hons) Graphic
Design
Ravensbourne London [UK]
Telofarm [KR]
Antoni Seoul [KR]
Dark Matter Labs [KR/UK]
Studio ing-er [KR]
YOYOJIN Studio [KR]
ZER01NE [KR]
AYARF [KR]
Shujaaz INC [KE]
Collaborate [UK]
Forum for the Future [US/UK]
VelonCC [UK]
Adobe CC
Illustrator
InDesign
Photoshop
After Effects
Premiere Pro
Figma
html
css
javascript
Logic Pro
CNC
Laser Cutter
Sewing Machine
Micro Controller (C++)
Pen and Paper
3D Printer (SLA/FDM)
Blender
Unity (C#)
Mash Kettle
Turntable
Bicycle
lukeghr at gmail dot com
@lukeghr
linkedin.com/in/lukeghr/
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