Luke George Hardy Rideout

Experience Design

Collaborating with global teams to deliver effective communication and strategy, translating complexity into tangible forms.

Brand & Identity, Web Development, Product UX/UI, Design Research, Content Creation


Currently at And—Now

Telofarm

2023

Brand & Identity

Web Development

Content Creation

Telofarm

Seoul [KR]

Drove iteration of Telofarm’s brand identity, visual language and messaging to expand the company’s online presence. The agtech startup is a leader in remote sensing technology.

A series of co-design workshops helped grow cohesive internal narratives which, along with market research, served as a conceptual base for the project. The design of intuitive user flows combined with creation of informative content served to engage new and existing global clients.

Telofarmer

2023

Product UX/UI

Web Development

Telofarm

Seoul [KR]

Design of client facing data monitoring software to deliver unique insights to growers.

Involvement in each stage of the project from user research and stakeholder workshops to wire framing, prototyping and front end development. Focus on clear information hierarchies to present complex data concisely on both mobile and desktop.

Plants Have Been Speaking

2022

Content Creation

Brand & Identity

Telofarm

Seoul [KR]

Marketing collateral to present Telofarm’s messaging concisely to clients through print and digital channels.

Ensuring editorial consistency and clear communication of value delivered to growers across crop industries. Materials included video testimonials, product photography, installation guides, pitch decks and product catalogs.

Telomato

2022

Brand & Identity

Telofarm

Seoul [KR]

Telofarm’s experimental indoor farming operation produces 14 brix rated cherry tomatoes using sap flow data to control irrigation. Design of brand identity, messaging, content and product packaging.

NICE 지키미

2021

Brand & Identity

Antoni Seoul

Seoul [KR]

Identity refresh for a leading Korean financial services company, NICE지키미. The company wanted to shed its image as a legacy brand and appeal to a younger audience. The logotype is designed to reflect values of dynamism and potential whilst maintaining a sense of reliability and trust.

Repermissioning the City

2021

Product UX/UI

Design Research

Dark Matter Labs

Daegu Techno Park

Seoul [KR]

Dark Matter Labs work with municipalities to design complex urban systems. As part of the Bloomberg Mayors challenge in Daegu I worked on the early stages of a digital platform enabling citizens to co-create cultural events and civic infrastructure. The process included collaborative concept development, participation in stakeholder workshops and design of communication tools and research prototypes.

permissioning.city

Tree of Souls

2021

Design Research

Content Creation

Seoul Architecture Biennial

Seoul [KR]

How can architecture reflect the organic qualities of urban space? Built on a forest of scaffolding poles, the installation used sensors to measure sap flow rate of plants and convert it into an ambient soundscape, melding natural environmental processes into a sensory experience. Located in the busy urban plaza of Sewoon Sanga, the plants were suspended in an aeroponic growing system which showered passers-by in a cooling mist.

Pojang Nong Bang: Between the Cracks

2021

Brand & Identity

Design Research

Content Creation

Art Space ㅇ

Seoul [KR]

Between the Cracks was the second iteration of Pojang Nongbang, an art business approaching the design of urban space from perspectives of art, ecology, technology and community building. It proposed a planet-centric approach to urban infrastructure, with biodiversity as a core metric for reimagining urban relationships. Presented as a series of speculative installations, 3D renders, system maps and essays. The work was informed by conversations with urban developers and ecological entrepreneurs.

pojangnongbang.net

Plaki

2021

Design Research

Web Development

Seoul Hall of Urbanism & Architecture

Seoul [KR]

Interactive storytelling based on an investigation into the urban metabolism of Haebangchon (Seoul) post Covid-19. The project research explored intersections between urban regeneration, plastic waste and community organisation. Through an adventure game narrative visitors embodied animate pieces of plastic attempting to manage the excessive production of single use plastic whilst keeping the population of people safely fed and sheltered. Participants controlled their character via a custom built dance mat.

Piece

2020

Design Research

Content Creation

Brand & Identity

ZER01NE

Seoul [KR]

A platform for artists to exchange excess materials and keep throwaway exhibtion furnishings out of landfill through reuse. Users complete an online form, the contents are then shared to social media for the community to view and arrange collection. Post your piece at the web address below.

Piece

센소리 Sensori

2020

Design Research

Content Creation

ZER01NE

Seoul [KR]

Sensori was an experimental instrument for counting and converting environmental data into sound. Six Sense Maker totems gather vibrations, air quality, touch, colours, sound and RFID tags, whilst a central controller allowed visitors to manipulate the data into an ever evolving soundscape.

Pojang Nongbang

2020

Design Research

Content Creation

ZER01NE

Seoul [KR]

An art business proposing to revitalise neglected or mismanaged public space. Based on research into how small pockets of urban land in Seoul are used, we proposed a range of multifunctional growing sculptures to replace the bureaucorporate public art and empty voids which exist across the city.

Method Futures

2019

Content Creation

Design Research

Forum for the Future

Remote [US]

Workshop tools designed to facilitate sustainable cleaning brand Method in realigning their mission to respond to complex 21st century challenges.

놀자우나 Nol Jauna

2019

Content Creation

Design Research

Space Bakers

Angye Myeon [KR]

An installation to temporarily reinvigorate a disused public bathhouse in Angye-myeon. By interpreting and combining local perspectives, 놀자우나 was a space where potential futures for the town could be explored through interaction. Visitors experienced a soundscape and installation designed using found materials from the local area alongside content from interviews with residents.

Supply Chain Broadcast

2019

Design Research

Content Creation

Space Bakers

Nairobi [KE]

Amsterdam [NL]

A multimedia platform aiming to connect the dispersed members of global supply chains. The first series focused on coffee producers, processors and consumers from Kenya to the Netherlands, with special episodes looking into other resources such as second hand clothes, chocolate and flowers.

Podcast

Voci Echeggiano Nell’era Digitale

2018

Content Creation

Design Research

Dutch National Opera

Amsterdam [NL]

An opera depicting flex workers' struggle for representation in an age of deregulated employment. Informed by both work in the platform economy and participation in trade union organising.

Cycle Tours

2018

Content Creation

VelonCC

Remote

Live infographics to communicate the immense efforts of professional cyclists. Working with an international team of data analysts, producers and editors to bring the most important stories alive for a growing community of cycling fans.

UEFA Leagues

2017

Content Creation

Deltatre

Repronauts

London [UK]

Digital content production for UEFA’s Champions and Europa League social media channels. Live data visualisation on match nights, responding to specific events as they unfolded. Retouching 3D scans of the Champions League final teams for social media and TV content.

Nano Cam

2017

Brand & Identity

Collaborate

London [UK]

Art direction for NANOcam’s super adaptable audiovisual kits. The photography emphasises their ability to fit into virtually any production environment regardless of size and shape, from the cockpit of a Formula 1 car to a scuba diver’s helmet.

SE10

2016

Design Research

Content Creation

Ravensbourne

London [UK]

Radio platform co-founded at Ravensbourne. The portable studio acted as a mobile village hall for the SE10 community, gluing together its digital offshoots in physical space.

Education

MA Design of Experiences
Sandberg Institute    Amsterdam [NL]
BA (1st Hons) Graphic Design
Ravensbourne    London [UK]

Clients & Collaborators

Capabilities

Adobe CC

Illustrator

InDesign

Photoshop

After Effects

Premiere Pro

Figma

html

css

javascript

Logic Pro

CNC

Laser Cutter

Sewing Machine

Micro Controller (C++)

Pen and Paper

3D Printer (SLA/FDM)

Blender

Unity (C#)

Mash Kettle

Turntable

Bicycle

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